EFFIE廣告效益大獎 2011 EFFIE廣告效益大獎 2010 EFFIE廣告效益大獎 2009 EFFIE廣告效益大獎 2011 得獎名單 2010 得獎名單 2009 得獎名單 2008 得獎名單 2007 得獎名單 2006 得獎名單 2005 得獎名單 2004 得獎名單 2011 EFFIE Award Journal 2010 EFFIE Award Journal 2009 EFFIE Award Journal 2008 EFFIE Award Journal 2007 EFFIE Award Journal 2011 EFFIE廣告效益大獎得獎名單 Category Alcoholic Beverages / Non Alcoholic Beverages Finalist Campaign Title : Vitasoy New Usage Campaign Brand : Vitasoy Client : Vitasoy International Holdings LTD Agency : DDB Group Agency 2 : PHD Category Apparel Grand EFFIE, Gold Campaign Title : Levi's Soundwash - Remixing Brand Engagement for Higher Payback Brand : Levi's Client : Levi Strauss (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : BBH Singapore / OMD Hong Kong Silver Campaign Title : Levi's Rule The Night - Viral Videos Produces Soaring ROI Brand : Levi's Client : Levi Strauss (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : OMD Hong Kong Category Banking and Financial Services / Insurance Finalist Campaign Title : Standard Chartered Credit Cards – Rewards you everyday everywhere Brand : Standard Chartered Bank (Hong Kong) Limited Client : Standard Chartered Bank (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : PHD Finalist Campaign Title : Getting 1.7million Hong Kongers to bank on Citibank Brand : Citibank Client : Citibank (Hong Kong) Limited Agency : Publicis Worldwide (Hong Kong) Limited Agency 2 : Mediaedge:cia Category Corporate Image Finalist Campaign Title : Standard Chartered Marathon - Keeping Up the Belief after 15 Years Brand : Standard Chartered Bank (Hong Kong) Limited Client : Standard Chartered Bank (Hong Kong) Limited Agency : TBWA\TEQUILA Hong Kong Category Government Services / Non Profit Organizations or Activities Bronze Campaign Title : Umbrella Bags Brand : Lotus Light Charity Society (HK) Limited (LLCS) Client : Lotus Light Charity Society (HK) Limited (LLCS) Agency : Grey Advertising Hong Kong Limited Finalist Campaign Title : Sight for All Brand : ORBIS Client : Project ORBIS International Inc Agency : Ogilvy & Mather Advertising Finalist Campaign Title : Earth Hour Brand : WWF Hong Kong Client : WWF Hong Kong Agency : Leo Burnett Limited Category Pharmaceuticals / Medical Care Finalist Campaign Title : Wyeth PE Gold Launch Brand : Wyeth PE Gold Client : Wyeth (H.K.) Limited Agency : Leo Burnett Ltd Category Supermarkets / Restaurants / Fast Food / Shops and Stores Silver Campaign Title : Wellcome Home Brand : Wellcome Supermarket Client : The Dairy Farm Company Ltd Agency : McCann Worldgroup Hong Kong Agency 2 : UM Bronze Campaign Title : The Hunt for Dim Jack Brand : McDonald's Client : McDonald's Restaurants (HK) Ltd. Agency : DDB Group Agency 2 : OMD Hong Kong Finalist Campaign Title : “Let’s Cheese Up” Brand : Pizza Hut Hong Kong Client : Pizza Hut Hong Kong Management Limited Agency : EURO RSCG Hong Kong Agency 2 : Mindshare Finalist Campaign Title : Love What You Love Brand : 7-Eleven Client : 7-Eleven Hong Kong Agency : Leo Burnett Limited Category Telecommunications Finalist Campaign Title : With Speed, Life is Real Brand : Hong Kong Broadband Network Limited Client : Hong Kong Broadband Network Limited Agency : M&C Saatchi (HK) Category Transportation Gold Campaign Title : Not just another free iPhone App Brand : MTR Corporation Limited Client : MTR Corporation Limited Agency : Twohundred Limited Agency 2 : Pro Marketing Silver Campaign Title : Please Excuse Us Brand : MTR Client : MTR Corporation Limited Agency : thinking without thinking Category Travel / Tourism Finalist Campaign Title : It's In Our Nature Brand : Shangri-La Hotels and Resorts Client : Shangri-La International Hotel Management Ltd. Agency : Ogilvy & Mather Advertising, HK Category The Brand Experience Gold Campaign Title : Levi's Soundwash - Remixing Brand Engagement for Higher Payback Brand : Levi's Client : Levi Strauss (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : BBH Singapore / OMD Hong Kong Silver Campaign Title : Sight for All Brand : ORBIS Client : Project ORBIS International Inc Agency : Ogilvy & Mather Advertising Category Media Innovation Gold Campaign Title : M Selections - Chicken Bacon Deluxe Brand : McDonald's Client : McDonald's Restaurants (HK) Ltd. Agency : DDB Group Agency 2 : OMD Hong Kong Silver Campaign Title : Future Daily on April Fool Brand : Metro Publishing HK Ltd. Client : Metro Publishing HK Ltd. Agency : McCann Worldgroup (Hong Kong) Agency 2 : pill & pillow Bronze Campaign Title : Levi's Soundwash - Remixing Brand Engagement for Higher Payback Brand : Levi's Client : Levi Strauss (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : BBH Singapore / OMD Hong Kong Category Media Idea Gold Campaign Title : Levi’s Soundwash – Remixing Brand Engagement for Higher Payback Brand : Levi's Client : Levi Strauss (Hong Kong) Limited Agency : TBWA\TEQUILA\Hong Kong Agency 2 : BBH Singapore / OMD Hong Kong