2004 互動及直銷廣告大獎 (iDA) 得獎名單


2004 Interactive Awards Tally




Category

 

Entry Title

Agency


Best of Show       SEMIR 2003 Fall & Winter Collection   OgilvyOne Worldwide Shanghai





Category

Awards

Entry Title

Agency


Corporate /
Brand Building
  Gold   SEMIR 2003 Fall & Winter Collection   OgilvyOne Worldwide Shanghai
Websites   Silver   Ztampz - www.ztampz.com   Rice 5 Workshop
    Bronze   PCCW - Biz Netvigator Website   Beyond Interactive
  Bronze   Nike.com.hk (2003-4)   e-Crusade Marketing Co. Ltd.
    Bronze   PCCW - NOW Broadband TV   e-Crusade Marketing Co. Ltd.
  Bronze   Kasbah Web Site   Pacific Connections Ltd
    Merit   Hitachi (HK) Limited - Corporate Website   WestcomZivo Ltd.
  Merit   International Finance Centre Management Co Ltd - ifc   Pacific Connections Ltd
Promotion Websites   Gold   McDonald's - Fish McDippers   Rapp Collins Worldwide Hong Kong
    Silver   Nike HK 10K Campaign 2003   e-Crusade Marketing Co. Ltd.
    Silver   Nike HK Football 5 Campaign 2003   e-Crusade Marketing Co. Ltd.
    Bronze   Heineken - Pulse 2004 Website   she.com
    Bronze   Coke Olympics Campaign 2004   e-Crusade Marketing Co. Ltd.
    Bronze   SHK Properties - No.1 Homantin Hill   Fingers10 Ltd
    Bronze   Land Rover China - The Adventure Land   Wunderman Beijing
    Bronze   Standard Chartered Bank - Seeing Is Believing   Design Direct/WPP Group
    Merit   NOW.COM.HK - Summer mini site   Fingers10 Ltd
    Merit   Mandarin Oriental - Star Ranger 2004   OgilvyOne Worldwide Hong Kong
    Merit   Coke Light Diamond 2004   e-Crusade Marketing Co. Ltd.
    Merit   Procter & Gamble - SKII Whitening Website   she.com
Standard Banners   No Award      
Rich Media Banners   Silver   Audi - Drive Yourself   OgilvyOne Worldwide Beijing
    Bronze   ISQueen - TVB.COM Video Banner   WebDNA
    Bronze   British Airways - Every Day Low Fares   M&C Saatchi
    Bronze   Janssen Pharmaceutica - Dandruff Scratch and Win Banner   e-Crusade Marketing Co. Ltd.
    Bronze   San Miguel Infernal Affairs Instant Win Banner   e-Crusade Marketing Co. Ltd.
    Bronze   PCCW - Netvigator - Xbox   Rice 5 Workshop
    Merit   Sony - Explosion   Euro RSCG Hong Kong
Beyond Banners   Gold   Save the Children - Walk for Luck 2004   OgilvyOne Worldwide Hong Kong
    Silver   Nike HK Speed 04 - Distortion   e-Crusade Marketing Co. Ltd.
    Silver   Nike HK Speed 04 - Speed SMS   e-Crusade Marketing Co. Ltd.
    Bronze   American Express - Amex Blue Launch Campaign   OgilvyOne Worldwide Hong Kong
    Bronze   EURO RSCG HK - Chinese New Year Greeting 2004 (Wishing Tree)   EURO RSCG Hong Kong
    Bronze   Johnson & Johnson - 1-Day Acuvue Colours   MRM Partners Hong Kong
    Merit   Audi - You Need Help   OgilvyOne Worldwide Beijing
    Merit   Shanghai Volkswagen Passat e-brochure   Grey Relationship Marketing Shanghai
    Merit   Ogilvy - The Year of the Monkey   OgilvyOne Worldwide Beijing
    Merit   Cathay Pacific - New York Route Launch Online Banners   MRM Partners Hong Kong
Interactive Broadcast/
Streaming Advertise-ments
  No Award      
Integrated Interactive Campaign   Silver   Nike HK 10K Campaign 2003   e-Crusade Marketing Co. Ltd.
  Bronze   Coca-Cola China - QooLand HK 2004   e-Crusade Marketing Co. Ltd.
  Merit   Nike Football 04   e-Crusade Marketing Co. Ltd.
E-Mail Marketing   Silver   HSBC - TipSwap   Rapp Collins Worldwide Hong Kong
  Merit   Cathay Pacific CXpecials   ICLP Ltd.
Viral Marketing   Gold   IBM - The IT Blues   OgilvyOne Worldwide Beijing
    Gold   San Miguel Real Me Campaign   e-Crusade Marketing Co. Ltd.





Category

Awards

Entry Title

Agency


Best Flat Mailing   Gold   Land Rover - Adventure Land   Y&R, Wunderman Beijing
    Silver   IBM China - IBM Integration World Event Invitation   OgilvyOne Worldwide Beijing
    Bronze   Fedex China - Connecting you to the world faster acquisition pack   OgilvyOne Worldwide Shanghai
    Bronze   IBM China/HK - Plasticine   OgilvyOne Worldwide Hong Kong
    Bronze   Northwest Airlines - Portland Gateway Launch   OgilvyOne Worldwide Hong Kong
    Merit   Ogilvy & Mather - Joyous Greetings from Tomorrow   Ogilvy & Mather Hong Kong
Best 3-Dimensional   Gold   Young & Rubicam Brands - Cereal Box   Y&R, Wunderman Beijing
Mailing   Gold   OgilvyOne Worldwide - Guerilla Marketing - Cheeky Monkey   OgilvyOne Worldwide Hong Kong
    Bronze   Shanghai Volkswagen Nationwide Passat 'Hole-in-one' Golf Tournament   Grey Relationship Marketing Shanghai
    Bronze   SAP - VOLVO Golf Open Invitation Pack   OgilvyOne Worldwide Shanghai
    Bronze   Manchester United Football Club - Let the game begin…   OgilvyOne Worldwide Hong Kong
    Bronze   IBM China - IBM Integration World Event Invitation   OgilvyOne Worldwide Beijing
    Merit   Daimler Chrysler Maybach Launch - The First Great Maybach Era   Proximity Worldwide Hong Kong
    Merit   Heineken Hong Kong - Pulse Paris World Fusion Invitation   Tequila Hong Kong
Best Direct Response Print   Merit   Bonaqua - Bed Room, Dining Room   Oglivy & Mather Hong Kong
  Merit   Bonaqua - Living Room, Dining Room   Oglivy & Mather Hong Kong
Best Alternative Media   Gold   British Airways - Sweet Dreams   M&C Saatchi
  Silver   ZUJI.COM - ZUJI Island   M&C Saatchi
Best Field Marketing   Silver   British Airways - B & P   M&C Saatchi
  Bronze   Smart - Unleash the Beast   Relationship Marketing Group Ltd
  Bronze   Western Union Financial Services - A Cool Deal   OgilvyOne Worldwide Hong Kong





Category

Awards

Entry Title

Agency


Integrated Campaign   Silver   Land Rover - Adventure Land   Y&R, Wunderman Beijing
  Silver   Heineken Hong Kong - Pulse   Tequila Hong Kong/She.com
    Silver   ZUJI.COM.HK Launch Campaign   M&C Saatchi
  Bronze   Ogilvy & Mather Group - Group Training Launch   OgilvyOne Worldwide Hong Kong
    Bronze   Cathay Pacific Airways - New York Route Launch   McCann-Erickson HK/MRM Partners HK





Category

Entry Title

Agency


Most Innovative   British Airways - Sweet Dreams   M&C Saatchi
Best Art Direction   SEMIR 2003 Fall & Winter Collection   OgilvyOne Worldwide Shanghai
Best Copy   Audi - Drive Yourself   OgilvyOne Worldwide Beijing