2007 互動及直銷廣告大獎 (iDA) 得獎名單


2007 Interactive Awards Tally




Category

Entry Title

Agency


Best of Show   SCMP.com - 2 Billion Readers Campaign   OgilvyOne Worldwide
Hong Kong





Category

Awards

Entry Title

Agency


Best Brand Building/   Silver   Virgin Atlantic - Alternative guide to Sydney   Eight Partnership Ltd
Campaign Websites   Silver   Volkswagen Art Car Competition - Visualize Your Imagination   OgilvyOne Beijing
  Bronze   Flower House - Flower House   Pixels Magic Limited
  Bronze   MOTOMUSIC Website - MOTOMUSIC Cui Jian Remix   OgilvyOne Beijing
  Merit   MOTOROKR Z6 - MOTOROKR Z6 "Hello Freedom"   OgilvyOne Beijing
  Merit   HK4As - Believe in Creativity   McCann Worldgroup
(Hong Kong)
Best Corporate Websites   Bronze   Clipsal ZENcelo   Rice 5 Ltd
  Merit   I.T - I.T Corporate Website   AGENDA (HK) Ltd.
Best Banners   Silver   The Economist - Voice Analyser   OgilvyOne Worldwide
Hong Kong
  Silver   XBOX 360 "Happy Together"   e-Crusade Marketing Co. Ltd.
  Silver   WWF - Faucet
WWF - Fridge
WWF - Light
  OgilvyOne Beijing
  Bronze   Cathay Pacific 'Cinema'   McCann Worldgroup
(Hong Kong)
  Merit   HP Compaq nc2400 Business Notebook PC - Protection   Publicis Worldwide
Hong Kong
  Merit   Nokia - N95   The Kitchen
  Merit   WWF Wildlife Monitoring Network - Tiger Banner   OgilvyOne Beijing
Best Beyond Banners   Bronze   Nippon Paint - My life!My inspiration!   Saatchi & Saatchi Guangzhou
E-mail Marketing   Silver   WWF Wildlife Monitoring Network - Tiger Email   OgilvyOne Beijing
  Bronze   Friends of the Earth - Environmental organization - "Cursors"   JWT HK
Viral Marketing   Gold   SCMP.com - 2 Billion Readers Campaign   OgilvyOne Worldwide
Hong Kong
  Bronze   adidas Messenger Game   Rice 5 Ltd, OneXeno Ltd
  Merit   DTC - Diamond Wedding Ring - Typhoon   JWT Shanghai
Wireless Marketing   Bronze   Nike Air Force 1 DNA decode   e-Crusade Marketing Co. Ltd.
  Merit   The Economist - Sudoku   OgilvyOne Worldwide
Hong Kong
Gaming   Silver   adidas MSN Messenger Game   Rice 5 Ltd, OneXeno Ltd
  Bronze   Nike Air Force 1 DNA decode   e-Crusade Marketing Co. Ltd.
  Bronze   Cathay Pacific 'Tackle of Fury'   McCann Worldgroup
(Hong Kong)
  Merit   Nissin - DEMAE ITCHO - "DEMAE ITCHO" mini series online game   e-Crusade Marketing Co. Ltd.
Search Engine Marketing   Merit   PCCW Limited - Business Starter - PCCW Limited - Business Starter   MindShare Interaction
  Merit   Hong Kong Tourism Board   e-Crusade Marketing Company Limited
Podcast Audio/ Video   Silver   Coca-Cola - 28 points, where are your buddies? Innocent, Scores Collector   McCann Worldgroup
(Hong Kong)
  Bronze   SCMP.com - 2 Billion Readers Campaign   OgilvyOne Worldwide
Hong Kong
Blogs/ Online Communities   Bronze   Adidas-Support the women's world cup-paper jersey community   OgilvyOne Worldwide,Shanghai
  Bronze   Adidas - Funrun.cn running community   OgilvyOne Worldwide,Shanghai
  Merit   Nokia Travelship Program - Nokia Travelship Program   MediaCom Interaction
Best Interactive   Gold   IBM - Developer Code   OgilvyOne Beijing
Campaign   Bronze   Nike Air Force 1 - DNA decode   e-Crusade Marketing Co. Ltd.





Category

Awards

Entry Title

Agency


Best Flat Mailing   Merit   NWA - Elastic   OgilvyOne Worldwide
Hong Kong
  Merit   Wedding - Your Magic Touch   Infamous
  Merit   Audi A4 - Year-end Bonus   OgilvyOne Beijing
Best 3-Dimensional   Silver   Amnesty International - Human Rights Day   Grey Hong Kong
Mailing   Bronze   SCMP JIu Jik - Finger Sack   DDB Worldwide Ltd.
  Merit   CCTF " Ten Years Love in the Heart " Program - Bookstand   Grey Beijing
Best Direct Response Print   Merit   Coca Cola Christmas Tree - LED Throwies   McCann Worldgroup
(Hong Kong)
Best Direct Response Broadcast (TV / Radio)   Merit   Ocean Park Easter 07 Animal Close Encounter - Animal Quiz   WE Communications Ltd
Best Field Marketing (Door to door,   Gold   Coca Cola Christmas Tree - LED Throwies   McCann Worldgroup
(Hong Kong)
merchandising, sampling, event, etc.)   Silver   Amnesty International - Hangman Clothes
Amnesty International - Prisoner Pants
Amnesty International - Handcuff Glove
  Grey Hong Kong
  Silver   Coca Cola - Olympic Torch Bearer Nomination - Anyone can become a Torch Bearer!   McCann Worldgroup
(Hong Kong)
  Merit   Wellcome - Wellcome & I   McCann Worldgroup
(Hong Kong)
Best Loyalty/ Relationship Marketing   Bronze   Coca-Cola - HKCEE '0-30 Scores Don't Matter'   McCann Worldgroup
(Hong Kong)





Category

Entry Title

Agency


Best Copy (English)   SCMP.com - 2 Billion Readers Campaign   OgilvyOne Worldwide
Hong Kong
Best Copy (Chinese)   Virgin Atlantic - Alternative guide to Sydney   Eight Partnership Ltd
Best Art Direction   MOTOROKR Z6 - MOTOROKR Z6 "Hello Freedom"   OgilvyOne Beijing
Most Innovative   Flower House - Flower House   Pixels Magic Limited
Best Client   Coca-Cola