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What is the HK4As |
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Established in 1957, the HK4As is managed and run by an Executive Committee and Sub-Committees. Committee members, elected from the senior management of member agencies, deal with issues concerning the future of the advertising industry and the business of member agencies.
There are currently around 21 members which are major advertising agencies sharing common objectives. These include the setting and maintaining of standards of business ethics, enforcing an advertising standards code, acting as a means of arbitration between agencies, and providing a forum for the exchange of views between advertising agencies and other engaged in the industry.
The Association organizes training programmes, membership activities and awards to recognize and honour the best work created in Hong Kong and China.
Message from the Chairman of HK4As
Advertising is one of the key components in the Creative Industries, as well as a staunch advocacy of the HK4As. As a mainstream profession that requires a myriad of skill sets, our industry is proud that it has been attributed with recognition in its own right. In fact, effective use of advertising is instrumental to the success of a wide range of business operations and their profitability, while the local economy benefits from work both directly and indirectly generated by the industry.
I am pleased to see that our field continues to be driven by outstanding talents - those whose creativity never ceases to amaze, and those who know how to produce the optimal impact through their thorough understanding of the functionality of the media. Our participation in competitions, winning awards and pooling regional resources through our multi-national agencies have helped give us a foothold on the international arena. In the coming years, we will continue to reinforce our creative excellence to affirm Hong Kong's status as Asia's creative hub.
2008 was a milestone year for many of our activities. The EFFIE Award surpassed all its previous records in participants and has produced its first ever Hong Kong Grand EFFIE award. Our flagship Kam Fan Award was a huge success with over 1300 entries, as well as setting a precedence in the 4As' history to have integrated all disciplines of creative, interactive and media into one single mega event.
Our events and training programmes have also been very well received, proving the allure of the advertising profession to the general public and aspirants alike. The Association will continue to roll out more educational plans for members and other interested individuals with the aim of encouraging innovative ideas and quality productions among ourselves, as well as attracting new talents to the industry.
With the challenges in the coming year, I look forward to your continuous support. Thank you very much.
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