Creative Programme
The Creative Programme is organized by the HK4As Creative Committee to identify and develop new creative talents for the advertising industry.

This training programme is led and run by incumbent Creative Directors within the HK4As and available to participants outside the trade as well. The target for recruitment will be young creative potentials who do not need to be in the advertising business and wish to get a start in the creative departments in the advertising agencies.

Applicants must demonstrate potential and commitment required to respond to a creative brief, which exercise will be reviewed and selected by the HK4As Creative Committee for consideration into the course.