4As AdSchool - 2006 Interactive Programme

Training Materials

Session 1:
Course introduction and Interactive Advertising Overview
- Sean Rach, OgilvyOne Worldwide Hong Kong Limited (PDF, 2.79MB)

Session 2:
Understanding The Audience, Research And Measurement
- Ralph Szeto, OneXeno (PDF, 393KB)

Session 3:
Search Marketing - Hype, Reality, Opportunity & Beyond...
- Pushkar Sane, Starcom MediaVest Group (PDF, 2.25MB)

Session 4:
Digital Strategy Development
- Patrick Tam, XM Hong Kong (PDF, 674KB)

Session 5:
360 Degree Interactive Communication
- Thierry Halbroth, McCann Erickson (PDF, 688KB)

Session 6:
Creative Idea That Clicks
- Glenn Bartlett, M&C Saatch (PDF, 2.09MB)

Session 7:
Interactive Media Planning and Buying
- Ralph Szeto, OneXeno (PDF, 10.0MB)

Session 8:
Digital Television Coming in 2007
- Sean Rach, OgilvyOne Worldwide Hong Kong Limited (PDF, 789KB)

Mobile Advertising in Hong Kong
- Kenneth Wan, MindShare Interaction (PDF, 7.78MB)

Graduation Photos

 Back