Creative & iDA Judges | Media Judges

Timothy Cheng Head of eBusiness Citibank (Hong Kong) Limited Mr. Timothy Cheng is currently Head of eBusiness of Citibank Hong Kong responsible for the bank's ebusiness development, online acquisition/usage strategy and Internet/mobile initiatives. Timothy has 10 years of of diversified experience in Internet/Mobile banking, project management and business development with proven track record and expertise in: ?Strategic planning and business development ?Online acquisition/usage strategy and marketing ?Managing new technology projects and developing new business applications Prior to joining Citibank, Timothy held positions in various companies including HSBC and Coca-Cola. Timothy has a Bachelor Degree from the Chinese University of Hong Kong and a Master Degree of Science, Information Technology Management from the Chinese University of Hong Kong.
Maggie Choi CEO OMD Asia Pacific Maggie is the woman at the helm of OMD Asia Pacific, managing the award-winning agency across the region. She joined OMD as Managing Director of Greater China in April 1998 and was later appointed Managing Director of Asia Pacific in 2008. Under her leadership, OMD has grown from strength-to-strength and gained huge success both in terms of business growth, industry awards as well as client recognition. OMD is the most awarded media agency in Asia and was named by Media Magazine as 'Media Agency of The Year' four times since 1999. OMD was conferred with more than 60 awards in 2008 alone and most recently, OMD Asia Pacific was again crowned Media Agency of the Year 2008 by Media magazine. Maggie started her illustrious media career with Universal McCann in 1983 and later moved to JWT where she spent nine years building her media foundation. Prior to joining OMD, Maggie was with ZenithMedia in Hong Kong, an agency which she helped launch in the early years of the Media Independents. Over the years, Maggie has built a reputation for being one of the most respected and dynamic media directors in the industry. In 1998, she was named by Advertising Age International as one of the three 'Media Innovators' in Asia with outstanding achievement in improving media professionalism in HK and China. Maggie was also voted by the media industry as one of the 'top ten most influential media professionals of the decade'. A passionate industry contributor, Maggie chaired the 4A's Media Committee and Hong Kong Audit Bureau of Circulations for a number of years. On top of extensive account management experience ranging from local to international business including McDonald's, Johnson & Johnson, HSBC, IBM, Park'N Shop, British American Tobacco, Mars, Heineken, Mars etc., Maggie is also at the forefront of cutting-edge creative media with proven track record of awarding winning work. Maggie is a dog lover and an avid reader with interests ranging from business, martial arts to lifestyle topics such as cooking and gardening. She enjoys travelling and fulfils her wanderlust by taking regular trips with friends and family.
Alice Lam Media Veteran, HK Alice Lam started her marketing communications career in the 80's with O&M as a regional media executive, where she believed the best disciplines had been trained. Subsequently, had worked with DDB and FCB, both with the task of setting a new department from scratch. In 1997, she joined Zenith Optimedia as Managing Director, and started taking Media services into the independent era. Memorable moments included winning media only businesses such as LVMH, Sony, Vitasoy. When Zenith in HK was acquired by WPP in 2003, Alice rebranded the team and launched MAXUS Communications, serving as CEO, APAC, of the new company. After 2 years with WPP, Alice took a long vacation, and looked for fresh inspirations. She took up a management consultancy role with a garment manufacturing company, Clover, and discovered a whole new horizon. Alice rejoined the advertising industry in late 2006 as Managing Director of Universal McCann, Hong Kong. Alice built a strong culture within the team, and won hot new businesses the likes of Coke. Alice works hard and plays hard, maintaining always a high spirit of enthusiasm and appreciation. She celebrated her 20th wedding anniversary last year, and is now retired to focus on community services.
Melanie Lee Adjunct Assistant Professor HKU SPACE Melanie Lee is a seasoned marketing professional for over 20 years with a wealth of knowledge in the field of marketing, branding and communications. A veteran in the telecommunication industry, Melanie has held various senior positions in CSL, PCCW, and New World Mobility and was instrumental in the successful launches of a number of award-winning campaigns for brands and product launches. Amongst some of the notable ones are NextG at CSL1O1O, Twins Mobile at New World Mobility and MOOV on PCCW Mobile at PCCW. The brand campaign she orchestrated for New World Mobility a few years ago has won her over 10 awards both locally and overseas. Melanie was involved in the telecommunications industry since 1997 when she joined SUNDAY where she created and launched the brand with great success. She was the head of its marketing communications team and was in charge of its award winning advertising campaigns, including "Independence Day" for those 3 years before she left in year 2000. She was transferred to Italy to help set up the marketing division for one of its mobile operators where Distacom, SUNDAY's parent company is an operating shareholder. Melanie has held various senior positions in the advertising industry in the 90s. She was Group Account Director at Ogilvy and Mather in 1996 and was made in charge of the agency's biggest account, Seagram, across the Greater China region Melanie was graduated from the University of Hong Kong majoring in English Literature. She also holds a Master degree in communications and journalism from the Chinese University of Hong Kong. She is conversant in English, Mandarin and Japanese. Melanie is active invariably in the marketing community and is currently a lecturer at Hong Kong University SPACE institute on Brand Management and Marketing Communications.
Vivian Lee Marketing Director Ocean Park VIVIAN LEE, as Marketing Director, is responsible for promoting the Park's image as well as all the new attractions and special events of the Park. Her scope of work includes developing marketing strategy, advertising and promotion campaigns for both local and tourist markets, web marketing, park collateral materials and Annual Pass programme. Vivian has a solid background in marketing and marketing communications. Prior to her appointment with Ocean Park, she was a Regional Marcom Program Manager of Hewlett Packard, Test and Measurement Division. Before that, she has also worked for National Semiconductor as a Regional Marketing Communications Manager. Both roles involved the establishment of marketing communications strategies and programmes in Asia Pacific region. Vivian also had experience in service marketing when she was the Marketing Manager of Interactive Media Corporation in Sydney, Australia. A graduate of the Hong Kong Baptist University, Vivian holds a Bachelor of Social Science Degree (Hons.) in Communications. She also earned an Executive M.B.A Degree from University of New South Wales in Australia.
Chris Ryan Managing Director wwwins Following an education in England, Germany and the United States, Chris graduated from the University of Greenwich, London, with a Bachelors degree in Business Studies and Marketing. He began his agency career in 1995, working with WWAV Rapp Collins, working mainly for blue chip financial services clients. Chris' industry sector experience broadened with his move to Tullo Marshall Warren, the Kings Road agency in London appointed to work with British Airways. At Tullo Marshall Warren, Chris was responsible for campaigns launching the new Club World, World Traveller and World Traveller Plus to the Corporate and Trade markets. Whilst working with BA, Chris and his team identified the untapped potential in the Small-to-Medium Enterprise market and launched BA's On Business loyalty programme. The programme became a huge success. Following his time with Tullo Marshall Warren, Chris turned to the digital arena in mid 2000 to take a leadership role at Modem Media London (now called Digitas). Here, he worked with Orange on the development of life services - value-added content for customers of the mobile telecoms company. He also worked with Philips Electronics on one of the most ambitious web initiatives around at the time: a global, eCommerce-enabled, fully personalized website design and build that was to take 2 years to release, requiring tight coordination of several offices in the Modem Media network. During a short time away from Modem Media between 2003 and 2005, Chris worked in integrated agency Rapier to drive The AA's strategy in a number of channels of communication (TV, radio, press, direct mail, and digital). Whilst at Rapier, Chris worked with a business consultant to propose a car-buying website for The AA. This website reinforced the AA's positioning as the automotive expert. Chris returned to Digitas as Client Services Director in 2005, setting up new 'working ways' and winning a number of new clients with his team, including Lloyds TSB, SEGA and Travelex. Considering Asia to be the region for the next big digital revolution, he chose his next challenge in Hong Kong, as Managing Director of wwwins Consulting (a part of the Isobar network). Chris joined wwwins in June 2008. Client Experience Includes: The AA, AXA, Bayer, British Airways, Cable & Wireless, Delta Airlines, Diageo, General Motors, Lloyds TSB, Orange, Philips Electronics, Samsung, SEGA, Shell, and Travelex. wwwins HK office clients include AIA, Disneyland, Emirates, HSBC, Miramar Group, Northwest Airlines, Peninsula Hotels, Star Cruises and Swire.
KK Tsang CEO GroupM HK K K Tsang has been in the advertising business for 20 years. He started his advertising career with McCann and joined WPP group in 1993. He was the Media Director of Ogilvy prior to setting up MindShare in 1997. Under his leadership, MindShare pioneered the pillar and train body advertising in MTR and a lot of new advertising formats with various media. In 2005, MindShare was named The Employer of The Year by JobsDB. MindShare was the only marketing communication company having won similar awards in Hong Kong. KK was promoted to CEO of GroupM Hong Kong in 2006 to oversee all the WPP media agency properties in Hong Kong. KK is a member of the School of Communication Advisory Committee at the Hong Kong Baptist University and a part-time lecturer at Shue Yan University.