2008 The Kam Fan Awards Tally

KAM FAN AWARD

Category		Entry Title		Agency
Grand Kam Fan		ELEMENTS - Flirting with Sound		McCann Worldgroup (Hong Kong)
Print / Poster Kam Fan		adidas - adidas Olympic Print - Hu Jia		TBWA\CHINA
Broadcast Kam Fan		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)
Interactive / Direct Kam Fan		ELEMENTS - Flirting with Sound		McCann Worldgroup (Hong Kong)
Media Kam Fan		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong

BEST Print / Poster

Category		Awards		Entry Title		Agency
Mass Consumer Brands		Merit		KIT KAT - Boss		JWT HK
		Merit		ENO - Buffet		Grey Hong Kong
		Merit		adidas - 'AS ONE' MAGAZINE COVER		TBWA\ TEQUILA\ HONG KONG
Retailers		Bronze		McDonald's - Haircut		DDB Worldwide Ltd.
Telecommunication & Media		Silver		Monster.com - Ballet		JWT HK
		Bronze		Monster.com - Soldier		JWT HK
		Merit		Monster.com - Sumo		JWT HK
Transportation		Merit		Volkswagen - Mud		DDB Worldwide Ltd.
Corporate Image, Business Associations & Others		Gold		adidas - adidas Olympic Print - Hu Jia		TBWA\CHINA
		Silver		adidas - adidas Olympic Print - adidas Olympic Print - Sui FeiFei		TBWA\CHINA
		Bronze		adidas - adidas Olympic Print - Zheng Zhi		TBWA\CHINA
Single Poster		Gold		adidas - adidas Olympic Print - Hu Jia		TBWA\CHINA
		Silver		adidas - adidas Olympic Print - Sui FeiFei		TBWA\CHINA
		Bronze		Monster.com - Soldier		JWT HK
		Bronze		Monster.com - Ballet		JWT HK
		Bronze		adidas - adidas Olympic Print - Zheng Zhi		TBWA\CHINA
		Bronze		The Economist - Economist Tabs		OgilvyOne Worldwide, Hong Kong
		Merit		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Merit		Monster.com - Sumo		JWT HK
		Merit		Panadol Pain Relief Patch - Nails		Ogilvy & Mather Hong Kong
		Merit		Panadol Pain Relief Patch - Pins		Ogilvy & Mather Hong Kong
		Merit		Panadol Pain Relief Patch - Thumbtacks		Ogilvy & Mather Hong Kong
		Merit		P&G -Tide - Glove		Leo Burnett Guangzhou
Print Campaign		Gold		adidas - adidas Olympic Campaign Print - Hu Jia / Zheng Zhi / Sui Feifei		TBWA\CHINA
		Bronze		Monster.com - Toys		JWT HK
		Merit		Panadol Pain Relief Patch - Nails / Pins / Thumbtacks		Ogilvy & Mather Hong Kong
Poster campaign		Gold		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)
		Gold		adidas - adidas Olympic Campaign Poster - Hu Jia / Zheng Zhi / Sui FeiFei		TBWA\CHINA
		Bronze		Monster.com - Toys		JWT HK
		Merit		Kiwi Shoe Polish - Kiwi Shoe Polish Campaign		Grey Hong Kong

Print Craft

Category		Awards		Entry Title		Agency
Best Chinese Copy (Print/ Poster)		Merit		Hong Kong Economic Journal - The Second Day		Thinking Without Thinking Ltd
		Merit		Hong Kong Economic Journal - The Golden Rescue Period		Thinking Without Thinking Ltd
		Merit		Hong Kong Economic Journal - The Seventh Day		Thinking Without Thinking Ltd
Best Art Direction		Gold		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)
		Gold		adidas - adidas Olympic Print Craft- Hu Jia		TBWA\CHINA
		Silver		adidas - adidas Olympic Print Craft- Sui FeiFei		TBWA\CHINA
		Bronze		adidas - adidas Olympic Print Craft- Zheng Zhi		TBWA\CHINA
		Merit		Greenpeace - Tattoo Fudo		Leo Burnett Hong Kong
		Merit		Greenpeace - Tattoo Samurai		Leo Burnett Hong Kong
Best Illustration		Silver		adidas - adidas Olympic Print Craft- Hu Jia		TBWA\CHINA
		Silver		adidas - adidas Olympic Print Craft- Sui FeiFei		TBWA\CHINA
		Bronze		adidas - adidas Olympic Print Craft- Zheng Zhi		TBWA\CHINA

Broadcast

Category		Awards		Entry Title		Agency
Single-Public service / Utilities / Charity / Pro bono work		Silver		Christina Noble - Belt		Leo Burnett Hong Kong
Single-Mass Consumer Brands		Bronze		Lea & Perrins - Pan-fried Oysters		Leo Burnett Hong Kong
Single-Retailers		Gold		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)
		Silver		Wellcome Supermarket - Upgrade Everyday		McCann Worldgroup (Hong Kong)
		Bronze		Wellcome Supermarket - Face Value		McCann Worldgroup (Hong Kong)
		Merit		lkea - Elder Brother		Leo Burnett Hong Kong
		Merit		ELEMENTS - Water		M&C Saatchi (Hong Kong) Limited
Single-Telecommunication & Media		Silver		Hong Kong Broadband Network - Bell		M&C Saatchi (Hong Kong) Limited
		Silver		Nokia - MC FARMER		Eight Partnership Ltd
		Bronze		Hong Kong Broadband Network - Ants		M&C Saatchi (Hong Kong) Limited
		Merit		Hong Kong Broadband Network - Squeeze		M&C Saatchi (Hong Kong) Limited
Transportation		Merit		Virgin Atlantic - Seat / Sydney		Eight Partnership Ltd
Corporate Image, Business Associations & Others		Silver		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)
		Silver		adidas - adidas Olympic TVC - Together		TBWA\CHINA
		Bronze		Wellcome Supermarket - Face Value		McCann Worldgroup (Hong Kong)
		Bronze		adidas - adidas Olympic TVC - Hu Jia		TBWA\CHINA
		Merit		adidas - adidas Olympic TVC - Countdown		TBWA\CHINA
Film/ TV Campaign		Silver		Hong Kong Broadband Network - Telephone Lines Suck		M&C Saatchi (Hong Kong) Limited
		Bronze		Lea & Perrins - Tasty Relationship		Leo Burnett Hong Kong
		Bronze		Wellcome Supermarket - Face Value / Father & Daughter		McCann Worldgroup (Hong Kong)
Radio Campaign		Bronze		Wellcome Supermarket - One Dollar Stories		McCann Worldgroup (Hong Kong)

Audio/Video Craft

Category		Awards		Entry Title		Agency
Audio / Video - Best Chinese Copy		Silver		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)
		Silver		Nokia - MC FARMER		Eight Partnership Ltd
		Bronze		Lea & Perrins - Pineapple Spare Ribs		Leo Burnett Hong Kong
		Bronze		Lea & Perrins - Pan-fried Oysters		Leo Burnett Hong Kong
		Merit		Lea & Perrins - Bloody Mary		Leo Burnett Hong Kong
Best Chinese Radio		Bronze		Wellcome Supermarket - $1 Love Message		McCann Worldgroup (Hong Kong))
		Merit		Evencentre - Horse racing		Euro RSCG Hong Kong
Best Chinese Radio Campaign		Merit		Wellcome Supermarket - One Dollar Stories		McCann Worldgroup (Hong Kong)
Best Direction		Silver		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)
		Silver		Nokia - MC FARMER		Eight Partnership Ltd
		Merit		ELEMENTS - Water		M&C Saatchi (Hong Kong) Limited
Best Editing		Bronze		Nokia - MC FARMER		Eight Partnership Ltd
Best Cinematography		Bronze		ELEMENTS - Water		M&C Saatchi (Hong Kong) Limited
		Bronze		ELEMENTS - Metal		M&C Saatchi (Hong Kong) Limited
		Merit		Nokia - MC FARMER		Eight Partnership Ltd
		Merit		One Link Walk - Animals		DRAFTFCB HK
Best Sound Effect & Use of Music		Silver		Nokia - MC FARMER		Eight Partnership Ltd
		Bronze		adidas - adidas Olympic TVC - Together		TBWA\CHINA
Best Animation/ Special Effect		Bronze		adidas - adidas Olympic TVC- Together		TBWA\CHINA
		Bronze		Stella Luna - Eye Ball Catcher		Digit Digit Ltd
		Merit		ELEMENTS - Water		M&C Saatchi (Hong Kong) Limited
		Merit		Wellcome Supermarket - Father & Daughter		McCann Worldgroup (Hong Kong)

Outdoor

Category		Awards		Entry Title		Agency
Best Outdoor Ambience		Silver		Coca-Cola - Happy Interactive Cinema		McCann Worldgroup (Hong Kong)
		Merit		LEVI'S 501 - UNBUTTONED - THE MAGAZINE		TBWA\ TEQUILA\ HONG KONG
Best Outdoor Alternative Media		Bronze		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Bronze		Greenpeace - Blood Fountain		Leo Burnett Shanghai
		Bronze		adidas - 'AS ONE' 'FOOSBALL' TOURNAMENT		TBWA\ TEQUILA\ HONG KONG
		Merit		McDonald's - Garden Fresh		DDB Worldwide Ltd.
		Merit		Salvation Donation Scheme - Ribbon		DDB Worldwide Ltd.
		Merit		Progress 2000 Textile Elcra - Elastic Denim		Leo Burnett Hong Kong
Best Outdoor campaign		Bronze		Nike - Product as hero		McCann Worldgroup (Hong Kong)

Interactive / Direct

Category		Awards		Entry Title		Agency
Best Website/ Mini-site		Silver		THE DISRUPTION CONSULTANCY - OUR WORLD		TBWA\ TEQUILA\ HONG KONG
		Silver		adidas - The Rook		Ogilvy (Shanghai)
		Merit		Sharp - Where's my Pixie		M&C Saatchi (Hong Kong) Limited
		Merit		Reebok - Taikan - Let Your Mind Run		OgilvyOne Worldwide, Hong Kong
		Merit		Nike - Nike 10K 2008		e-Crusade Marketing Co. Ltd
		Merit		adidas - Game Time		Ogilvy (Shanghai)
Best Online Advertising		Silver		ELEMENTS - With sound, anyone can be a sculptor		McCann Worldgroup (Hong Kong)
		Bronze		PCCW - PCCW Wireless Skinner		KITCHEN
Best Viral		Silver		Nokia - MC FARMER		Eight Partnership Ltd
		Merit		Virgin Atlantic - Erik the Dog-Seat, Balls, Alternative Sydney		Eight Partnership Ltd
		Merit		Acuvue - Mr. Sun		McCann Worldgroup (Hong Kong)
Best Mobile		Gold		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Bronze		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
Best Gaming		Silver		adidas - The Rook		Ogilvy (Shanghai)
		Silver		Intel - Silicon Commander		McCann Worldgroup (Hong Kong) - MRM
		Bronze		Coca-Cola - Happy Interactive Cinema		McCann Worldgroup (Hong Kong)
Best Social Media Applications		Bronze		PCCW - VXR WORLD		PCCW Solutions
		Merit		Ocean Park - Ocean Park Halloween Bash		AGENDA Hong Kong
		Merit		adidas - Game Time		Ogilvy (Shanghai)
Best Flat Mail		Merit		China Organization against Domestic Violence - Uncover		DDB Shanghai
		Merit		Canon - Canon Pixma 1pl ink droplets : The next story		e-Crusade Marketing Co. Ltd
Best 3-D Mail		Bronze		HK4As Kam Fan - Call for Entries 2008 - Entry Instructions		McCann Worldgroup (Hong Kong)
		Bronze		Greenpeace - Nose		Leo Burnett Hong Kong
		Merit		Medecins Sans Frontieres - Needle		Grey Hong Kong
Best Direct Response Print		Gold		Nike - Jump off the Page		McCann Worldgroup (Hong Kong)
Best Field Marketing		Gold		ELEMENTS - Flirting with Sound		McCann Worldgroup (Hong Kong)
		Silver		adidas - 'AS ONE' 'FOOSBALL' TOURNAMENT		TBWA\ TEQUILA\ HONG KONG
		Bronze		Coca-Cola - Happy Interactive Cinema		McCann Worldgroup (Hong Kong)
		Merit		Nike - Product as hero		McCann Worldgroup (Hong Kong)
Best Direct/ Interactive Campaign		Silver		adidas - The Rook		Ogilvy (Shanghai)
		Bronze		ELEMENTS - Flirting with Sound		McCann Worldgroup (Hong Kong)

Interactive & Direct Craft

Category		Awards		Entry Title		Agency
Best Chinese Copy		Silver		Wellcome Supermarket - One Dollar Stories		McCann Worldgroup (Hong Kong)
		Bronze		Nokia - MC FARMER		Eight Partnership Ltd
Best Art Direction		Silver		THE DISRUPTION CONSULTANCY - OUR WORLD		TBWA\ TEQUILA\ HONG KONG
		Bronze		ELEMENTS - Transform sound into objects of desire		McCann Worldgroup (Hong Kong)
Best Illustration		Merit		Reebok - Taikan - Let Your Mind Run		OgilvyOne Worldwide, Hong Kong
Best Typography (English & Chinese)		Gold		Nokia - lively five elements ("Gold" "Wood" "Water" "Fire" "Earth")		JWTBJ
Best Photography		Merit		ROOM 13 - SHARP!		TBWA\ TEQUILA\ HONG KONG
Best Sound Effect & Use of Music		Merit		Nokia - MC FARMER		Eight Partnership Ltd
Best Animation/ Special Effect		Gold		THE DISRUPTION CONSULTANCY - OUR WORLD		TBWA\ TEQUILA\ HONG KONG
		Merit		ELEMENTS - With sound, anyone can be a sculptor		McCann Worldgroup (Hong Kong)
		Merit		Coca-Cola - Olympics Brainjamage		McCann Worldgroup (Hong Kong)

Media

Category		Awards		Entry Title		Agency
Best use of Print Media		Gold		Levi 's - Live Unbuttoned		OMD
		Bronze		Nike - Jump off the page		McCann Worldgroup (Hong Kong)
		Bronze		adidas - adidas aims to reach to Youth through Print Media		Carat Media Services Hong Kong Ltd.
Best use of Print Media		Merit		Vidal Sassoon - VS Slim Beauty Campaign		Starcom Worldwide
Best use of Broadcast Media		Bronze		Carlsberg - Probably the Best Moment in Euro08		OMD
		Bronze		Coca-Cola - Coca-Cola captures The Moment of Truth		Universal McCann
		Merit		Octopus - 10 seconds Surprise		McCann Worldgroup (Hong Kong)
Best use of Outdoor Media		Silver		Swanson - Ignite Your 5 Senses		MEC
		Bronze		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Bronze		McDonald's - McDonald's - McCafe Premium Coffee Launch		OMD & DDB Worldwide Ltd
		Bronze		HSBC - Green Credit Card Launch Campaign - Bring More Green to Hong Kong		MindShare
		Bronze		UPS - Out of the box		McCann Worldgroup (Hong Kong)
		Merit		Cathay Pacific Airways - Rugby Tram ''Ball Pool''		McCann Worldgroup (Hong Kong)
Best use of Ambient		Gold		Coca-Cola - Happy Interactive Cinema		McCann Worldgroup (Hong Kong)
		Silver		adidas - AS ONE' 'FOOSBALL' TOURNAMENT		TBWA\ TEQUILA\ HONG KONG
		Merit		Nokia - Giant Pin		JWT HK
		Merit		Society for Abandoned Animals Ltd. - Rubbish Bins		DRAFTFCB HK
		Merit		McDonald's - McDonald's - McCafe Premium Coffee Launch		OMD
Best use of the Internet / New Media		Gold		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
		Bronze		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Bronze		Levi 's - Levi's Virtual World		OMD
		Bronze		Nokia - Nokia Playland		Mediacom
		Merit		McDonald's - Shake It ...In Your Own Style		OMD
Best use of Search Engine Marketing		Bronze		Chivas 12 - Chivas SOMA		OMD
Best use of branded content, experiential, sponsorship and events		Gold		Coca-Cola - Happy Interactive Cinema		McCann Worldgroup (Hong Kong)
		Gold		adidas - AS ONE' 'FOOSBALL' TOURNAMENT		TBWA\ TEQUILA\ HONG KONG
		Silver		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)
		Silver		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
		Bronze		McDonald's - McDonald's - McCafe Premium Coffee Launch		OMD
		Merit		ELEMENTS - Flirting with Sounds		McCann Worldgroup (Hong Kong)
Best use of Budget Campaign		Silver		Clean & Clear - Engaging Clean & Clear Sampling Experience		OMD
		Bronze		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
		Bronze		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)
		Bronze		Chivas 12 - Chivas SOMA		OMD
		Merit		Hong Kong Cancer Fund - How much do you eat?		Grey Hong Kong
Best Consumer Insights/ Strategic Thinking		Silver		Rexona - Rexona - Win a Date with Mr. Right		MindShare
		Bronze		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
		Bronze		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)

Integrated / Innovation

Category		Awards		Entry Title		Agency
Best Integrated Campaign		Silver		ELEMENTS - Flirting with Sound		McCann Worldgroup (Hong Kong)
		Bronze		Nike - Product as hero		McCann Worldgroup (Hong Kong)
		Bronze		Hong Kong Broadband Network - Telephone Lines Suck		M&C Saatchi (Hong Kong) Limited
		Bronze		Standard Chartered Bank - 2008 Standard Chartered Marathon		PHD
		Merit		Wellcome Supermarket - One Dollar Does Matter		McCann Worldgroup (Hong Kong)
		Merit		Coca-Cola - Coca-Cola Olympic Celebration Emblem		e-Crusade Marketing Co. Ltd
		Merit		McDonald's - McDonald's - McCafe Premium Coffee Launch		OMD
Best New Ground-Breaking Innovation		Silver		Guinness - Guinness Passport to Greatness		OgilvyOne Worldwide, Hong Kong
		Silver		Nike - Paper Battlefield		McCann Worldgroup (Hong Kong)
		Merit		Coca-Cola - Giant Bottle		Red Lounge / Arc Worldwide Shanghai

Client Award

Wellcome Supermarket