2005 EFFIE Awards Winner List


Category Alcoholic Beverages / Non Alcoholic Beverages
Bronze
Campaign Title   Fanta Lactic Launch - The Fizzy Cow
Brand : Fanta
Client : Coca-Cola China Limited
Agency : Ogilvy & Mather Advertising
Finalist
Campaign Title   Heineken-Ito
Brand : Heineken Hong Kong
Client : Heineken Hong Kong Ltd
Agency : TEQUILA\Hong Kong

Category Banking and Financial Services
Finalist
Campaign Title   Investment Awareness Campaign
Brand : HSBC
Client : HSBC
Agency : JWT
Agency 2 : MAXUS
Finalist
Campaign Title   Property Loan
Brand : United Asia Finance Ltd.
Client : United Asia Finance Ltd.
Agency : Publicis Hong Kong

Category Health / Beauty / Medical Care
Gold
Campaign Title   Cortisol - Stress Management
Brand : Brand's Essence of Chicken
Client : Cerebos (Hong Kong) Ltd
Agency : Ogilvy & Mather Advertising

Category Home Entertainment / Electrical Appliances
Finalist
Campaign Title   Shoot non-stop
Brand : SONY Cyber-shot
Client : SONY Corporation of Hong Kong Ltd.
Agency : TBWA\Hong Kong Limited

Category Insurance
Silver
Campaign Title   The future arrives sooner than you imagine
Brand : Hang Seng Bank
Client : Hang Seng Bank Limited
Agency : Leo Burnett Limited

Category Media
Finalist
Campaign Title   Join In
Brand : scmp.com
Client : South China Morning Post
Agency : Rapp Collins Worldwide (HK) Ltd

Category Recreational / Leisure Facilities
Silver
Campaign Title   The Horse Who Made Us Proud
Brand : Silent Witness
Client : The Hong Kong Jockey Club
Agency : Ogilvy & Mather Advertising

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Bronze
Campaign Title   Price-Watcher
Brand : PARKnSHOP
Client : PARKnSHOP
Agency : DDB Hong Kong
Bronze
Campaign Title   McDonald's Colors of Summer
Brand : McDonald's
Client : McDonald's Restaurants (Hong Kong) Limited
Agency : DDB Hong Kong
Bronze
Campaign Title   A Special Gift
Brand : Papyrus
Client : Ustra Ltd.
Agency : TBWA\Hong Kong Limited

Category Telecommunications
Gold
Campaign Title   U Gotta be Free
Brand : One2Free
Client : Hong Kong CSL Limited
Agency : Leo Burnett Limited
Agency 2 : iLeo
Silver
Campaign Title   The neighborhood mobile network for Hong Kong people - The One For You
Brand : New World Mobility
Client : New World PCS Limited
Agency : BBDO (HK) Ltd.
Silver
Campaign Title   Live 3
Brand : Hutchison Telecom
Client : Hutchison Telecommunications (Hong Kong) Limited
Agency : DDB Hong Kong
Finalist
Campaign Title   True Value Campaign
Brand : 1010
Client : Hong Kong CSL Limited
Agency : Leo Burnett Limited

Category Transportation
Gold
Campaign Title   KMB's Civic Education Campaign
Brand : The Kowloon Motor Bus Company (1933) Limited
Client : The Kowloon Motor Bus Company (1933) Limited
Agency : Chan Tsang Wong Chu & Mee Advertising Firm
Agency 2 : MindShare Hong Kong Limited

Category Travel / Tourism
Gold
Campaign Title   It's the little things we remember
Brand : Cathay Pacific
Client : Cathay Pacific Airways Ltd.
Agency : McCann-Erickson (HK) Ltd.
Agency 2 : Universal McCann
Agency 3 : MRM Partners
Silver
Campaign Title   Rugby World Cup Sevens Sponsorship Campaign
Brand : Cathay Pacific
Client : Cathay Pacific Airways Ltd.
Agency : McCann-Erickson (HK) Ltd.
Agency 2 : Universal McCann
Agency 3 : MRM Partners
Finalist
Campaign Title   New York non-stop / double daily launch
Brand : Cathay Pacific
Client : Cathay Pacific Airways Ltd.
Agency : McCann-Erickson (HK) Ltd.
Agency 2 : Universal McCann
Agency 3 : MRM Partners
Finalist
Campaign Title   Hong Kong SkyMart Brand Building Campaign (Relaunch)
Brand : Hong Kong SkyMart
Client : Airport Authority Hong Kong
Agency : McCann-Erickson·Guangming Ltd.
Agency 2 : MindShare Hong Kong Limited