2006 EFFIE Awards Winner List


Category Alcoholic Beverages / Non Alcoholic Beverages
Gold
Campaign Title   The New Local Cafe Golden Standard
Brand : Yeung Gwong Local Cafe Lemon Tea
Client : Coca-Cola China Limited
Agency : Ogilvy & Mather Advertising
Agency 2 : Starcom Worldwide
Finalist
Campaign Title   A New Health Paradigm - Living Herbs that bring out the life in you
Brand : HealthWorks Wellness Beverages
Client : Coca-Cola China Limited
Agency : Ogilvy & Mather Advertising
Agency 2 : Starcom Worldwide
Finalist
Campaign Title   Coca-Cola iCoke.hk
Brand : Coca-Cola
Client : Coca-Cola China Limited
Agency : McCann-Erickson Guangming Limited
Agency 2 : Starcom Worldwide

Category Apparel
Gold
Campaign Title   Impossible is Nothing / Hello Tomorrow
Brand : adidas
Client : adidas Hong Kong Limited
Agency : TBWA\ Hong Kong
Agency 2 : Carat Media Services Hong Kong Limited
Finalist
Campaign Title   Levi's 501 Stay True Campaign
Brand : Levi's
Client : Levi Strauss (Hong Kong) Limited
Agency : TEQUILA\ Hong Kong
Agency 2 : OMD
Finalist
Campaign Title   Nike Free Campaign
Brand : Nike
Client : Nike Hong Kong Limited
Agency : JWT
Agency 2 : Mindshare

Category Banking and Financial Services / Insurance
Bronze
Campaign Title   DBS Black Card Ferrari F430
Brand : DBS
Client : DBS Bank (Hong Kong) Limited
Agency : David Communications Group Limited
Agency 2 : Mindshare
Bronze
Campaign Title   Marathon Savings Account
Brand : Standard Chartered Bank
Client : Standard Chartered Bank (Hong Kong) Limited
Agency : TBWA\ TEQUILA\ Hong Kong
Agency 2 : OMD
Bronze
Campaign Title   SCB HK Credit Card Cash Back Campaign
Brand : Standard Chartered Bank
Client : Standard Chartered Bank (Hong Kong) Limited
Agency : TBWA\ TEQUILA\ Hong Kong
Agency 2 : OMD
Finalist
Campaign Title   Investment Awareness Campaign 2006
Brand : HSBC
Client : HSBC
Agency : JWT
Agency 2 : Mindshare Hong Kong Limited

Category Courier / Delivery Service
Silver
Campaign Title   DHL Asia Campaign
Brand : DHL Express
Client : DHL Express (Hong Kong) Limited
Agency : Promotional Campaigns (Asia) Limited
Agency 2 : Mediaedge : cia

Category Fast Moving Consumer Goods
Finalist
Campaign Title   Double Deluxe Double Enjoyment
Brand : Lee Kum Kee
Client : Lee Kum Kee (Hong Kong) Limited
Agency : Foote Cone & Belding

Category Real Estate Agents / Real Estate Developments
Finalist
Campaign Title   In love with the city
Brand : CentreStage
Client : Henderson Real Estate Agency Limited
Agency : NC Communications Limited

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Silver
Campaign Title   Jack's Back! (Dip Jack - Year 2)
Brand : McDonald's
Client : McDonald's Restaurants (Hong Kong) Limited
Agency : DDB Worldwide Limited
Agency 2 : OMD
Finalist
Campaign Title   30th Anniversary - "Classic Moments"
Brand : McDonald's
Client : McDonald's Restaurants (Hong Kong) Limited
Agency : DDB Worldwide Limited
Agency 2 : OMD
Finalist
Campaign Title   Sharing a Slice of Life
Brand : Pizza Hut
Client : Jardine Restaurant Group
Agency : Ogilvy & Mather Advertising
Agency 2 : Mediacom Hong Kong

Category Telecommunications
Gold
Campaign Title   Brand Quality Campaign
Brand : PCCW
Client : PCCW Limited
Agency : JWT
Agency 2 : MAXUS Communications Limited

Category Travel / Tourism
Gold
Campaign Title   2006 Hong Kong Sevens Sponsorship Campaign
Brand : Cathay Pacific Airways
Client : Cathay Pacific Airways Limited
Agency : McCann-Erickson (Hong Kong) Limited - Cathay Pacific Central Team
Agency 2 : Universal McCann - Cathay Pacific Central Team