2007 EFFIE Awards Winner List


Category Alcoholic Beverages / Non Alcoholic Beverages
Gold
Campaign Title   Burning 1 Calorie is Unbelievably Easy
Brand : Coke light
Client : Coca-Cola China Limited
Agency : Ogilvy & Mather Advertising
Agency 2 : Starcom Worldwide
Bronze
Campaign Title   Coca-Cola zero launch campaign
Brand : Coca-Cola zero
Client : Coca-Cola (China) Ltd
Agency : McCann Erickson (Hong Kong) Ltd
Agency 2 : Starcom Worldwide

Category Apparel
Gold
Campaign Title   Levis® TYPE 1 "How bold are you?" Campaign
Brand : Levi's®
Client : Levi Strauss (Hong Kong) Limited
Agency : TEQUILA\ Hong Kong
Agency 2 : OMD Hong Kong Limited
Silver
Campaign Title   World Cup +10
Brand : adidas Hong Kong Limited
Client : adidas Hong Kong Limited
Agency : TBWA\ Hong Kong
Agency 2 : Carat Media Services Asia Pacific Limited
Finalist
Campaign Title   2006 World Cup Campaign
Brand : Private Shop
Client : Getz Bros & Co (Hong Kong) Ltd
Agency : Leo Burnett Limited

Category Banking and Financial Services / Insurance
Gold
Campaign Title   Kill Bills
Brand : PPS
Client : EPS Company (Hong Kong) Limited
Agency : Contract Advertising Company Limited
Silver
Campaign Title   Hang Seng SME Banking Campaign
Brand : Hang Seng Bank
Client : Hang Seng Bank
Agency : Leo Burnett Limited
Agency 2 : MAXUS Communications Limited
Bronze
Campaign Title   Bombardment
Brand : Prudential
Client : The Prudential Assurance Co Ltd
Agency : Ogilvy & Mather Advertising
Agency 2 : Mindshare Hong Kong Limited
Finalist
Campaign Title   My Dream Account 1st Anniversary
Brand : Standard Chartered Bank (HK) Limited
Client : Standard Chartered Bank (HK) Limited
Agency : TBWA\TEQUILA\ Hong Kong

Category Fast Moving Consumer Goods
Finalist
Campaign Title   Making Babies’ 'Impossible mission' possible
Brand : Pampers
Client : Procter & Gamble Hong Kong Ltd
Agency : Saatchi & Saatchi Hong Kong

Category Pharmaceutical / Medical care
Silver
Campaign Title   Bus Stop
Brand : Panadol Cold & Flu Extra
Client : GlaxoSmithKline Limited
Agency : Ogilvy & Mather Advertising
Agency 2 : Mediacom Hong Kong
Finalist
Campaign Title   Don't Miss a Moment
Brand : Panadol Menstrual
Client : GlaxoSmithKline Limited
Agency : Ogilvy & Mather Advertising
Agency 2 : Mediacom Hong Kong

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Gold
Campaign Title   Shake It!
Brand : McDonald's
Client : McDonald's Restaurants (HK) Ltd
Agency : DDB Worldwide Limited
Agency 2 : Tribal DDB Hong Kong
Silver
Campaign Title   ThreeSixty® - A Food Revolution – “Change the world - One bite at a time”
Brand : ThreeSixty®
Client : The Dairy Farm Company Ltd
Agency : TBWA\TEQUILA\ Hong Kong
Agency 2 : Universal McCann
Bronze
Campaign Title   Mac Tonight
Brand : McDonald's
Client : McDonald's Restaurants (HK) Ltd
Agency : DDB Worldwide Limited
Agency 2 : Tribal DDB Hong Kong
Finalist
Campaign Title   Passion Released, Record Achieved
Brand : Pizza Hut Cheesy Lava
Client : Jardine Restaurant Group
Agency : Ogilvy & Mather Advertising
Agency 2 : Mediacom Hong Kong