2008 EFFIE Awards Winner List


Category Apparel
Silver
Campaign Title : Levi's® World Launch Campaign
Brand : Levi's®
Client : Levi's Strauss (Hong Kong) Limited
Agency 1 : TBWA\ TEQUILA\ Hong Kong
Agency 2 : OMD Hong Kong Limited
Bronze
Campaign Title : M for Madonna
Brand : H & M
Client : H&M HENNES & MAURITZ LTD.
Agency : ZENITHOPTIMEDIA HONG KONG

Category Banking and Financial Services / Insurance
Gold
Campaign Title : "The Power of NUMBERS"
Brand : Prudential Insurance
Client : The Prudential Assurance Co Ltd.
Agency 1 : Ogilvy & Mather Advertising
Agency 2 : MindShare Hong Kong Limited
Gold
Campaign Title : DBS Credit Card - Your Relationship Lubricant
Brand : DBS Credit Card
Client : DBS Bank (HK) Ltd
Agency 1 : David Communications Group Ltd
Agency 2 : MindShare Hong Kong Limited
Silver
Campaign Title : The DBS Black Card - See The World in Black
Brand : The DBS Black Card
Client : DBS Bank (HK) Ltd
Agency 1 : David Communications Group Ltd
Agency 2 : MindShare Hong Kong Limited
Bronze
Campaign Title : Marathon Business Leveraging
Brand : Standard Chartered Bank (Hong Kong) Limited
Client : Standard Chartered Bank (Hong Kong) Limited
Agency 1 : TBWA\ TEQUILA\ Hong Kong
Agency 2 : Phd
Finalist
Campaign Title : SCB Wealth Management, your Global Explorer
Brand : Standard Chartered Bank (Hong Kong) Limited
Client : Standard Chartered Bank (Hong Kong) Limited
Agency 1 : TBWA\TEQUILA\ Hong Kong
Agency 2 : Phd
Finalist
Campaign Title : HSBC Wealth Management - "Envisage today the achievement of your every goal in life!"
Brand : HSBC
Client : HSBC
Agency 1 : Bates141
Agency 2 : MindShare Hong Kong Limited

Category Courier / Delivery Services
Grand
Campaign Title : DHL shot "ALL THE WAY" to the top
Brand : DHL Express
Client : DHL Express (Hong Kong) Ltd.
Agency 1 : Ogilvy & Mather Advertising
Agency 2 : Mediaedge: CIA
Gold
Campaign Title : DHL shot "ALL THE WAY" to the top
Brand : DHL Express
Client : DHL Express (Hong Kong) Ltd.
Agency 1 : Ogilvy & Mather Advertising
Agency 2 : Mediaedge: CIA

Category Government Services / Non Profit organizations or activities
Bronze
Campaign Title : "Maybe you aren't as modern as you think"
Brand : Hong Kong Cancer Fund
Client : Hong Kong Cancer Fund
Agency 1 : Leo Burnett Limited
Agency 2 : Starcom Worldwide
Finalist
Campaign Title : Part of Me, Part of My Community
Brand : McDonald's - Ronald McDonald House Charities
Client : McDonald's Restaurants (HK) Ltd.
Agency 1 : DDB Worldwide Limited / Tribal DDB Hong Kong
Agency 2 : OMD Hong Kong Limited

Category Office / Computer Equipment / Electrical Appliances
Bronze
Campaign Title : SONY Cyber-shot "T-style" Campaign
Brand : SONY Cyber-shot
Client : Sony Corporation of Hong Kong Limited
Agency 1 : TBWA\ Hong Kong Limited
Agency 2 : Optimedia

Category Real Estate Agents / Real Estate Developments
Bronze
Campaign Title : "Why be…?" Launch Campaign
Brand : ELEMENTS
Client : MTR Corporation Limited
Agency 1 : M&C Saatchi Hong Kong
Agency 2 : Starcom Worldwide

Category Recreational / Leisure Facilities
Bronze
Campaign Title : Dark Side of HK Disneyland
Brand : Hong Kong Disneyland
Client : Hong Kong Disneyland
Agency : Ogilvy & Mather Advertising
Finalist
Campaign Title : Hong Kong Disneyland Fairy Tale Weddings
Brand : Hong Kong Disneyland
Client : Hong Kong Disneyland
Agency 1 : Rapp Collins (Hong Kong) Limited
Agency 2 : OMD Hong Kong Limited

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Gold
Campaign Title : Cheesy Bites Release the Child in you
Brand : Pizza Hut
Client : Jardine Restaurant Group
Agency 1 : Ogilvy & Mather Advertising
Agency 2 : Mediacom Hong Kong
Silver
Campaign Title : Small Moments of Connection
Brand : McDonald's
Client : McDonald's Restaurants (HK) Ltd
Agency 1 : DDB Worldwide Limited / Tribal DDB Hong Kong
Agency 2 : OMD Hong Kong Limited
Finalist
Campaign Title : Dim Jack VS Dim Cin
Brand : McDonald's
Client : McDonald's Restaurants (HK) Ltd
Agency 1 : DDB Worldwide Limited / Tribal DDB Hong Kong
Agency 2 : OMD Hong Kong Limited

Category Telecommunications
Gold
Campaign Title : "Phone Line De-sell" Broadband Network Campaign
Brand : Hong Kong Broadband Network (HKBN)
Client : Hong Kong Broadband Network Limited
Agency 1 : M&C Saatchi Hong Kong
Agency 2 : Mediacom Hong Kong
Bronze
Campaign Title : 1010 Brand Reinforcement Campaign - What matters to you, matters to us
Brand : 1010
Client : Hong Kong CSL Limited
Agency 1 : Leo Burnett Limited
Agency 2 : OMD Hong Kong Limited
Finalist
Campaign Title : Passion is Power
Brand : PCCW Mobile
Client : PCCW Ltd.
Agency 1 : Contract Advertising Co. Ltd.
Agency 2 : Maxus Communications