EFFIE Awards 2009 Winner List 2008 Winner List 2007 Winner List 2006 Winner List 2005 Winner List 2004 Winner List 2009 EFFIE Award Journal 2008 EFFIE Award Journal 2007 EFFIE Award Journal 2009 EFFIE Awards Winner List Category Alcoholic Beverages / Non Alcoholic Beverages Bronze Campaign Title : The Enlightenment on Tea Appreciation Brand : Nestea Authentic Tea House Client : Coca-Cola China Limited Agency 1 : Metta Communications Agency 2 : Universal McCann Finalist Campaign Title : Where are the orange pulps Brand : Minute Maid Client : Coca-Cola China Limited Agency : Metta Communications Agency 2 : Universal McCann Category Apparel Finalist Campaign Title : AS ONE' EURO CAMPAIGN Brand : adidas Hong Kong Limited Client : adidas Hong Kong Limited Agency 1 : TBWA\ Hong Kong Agency 2 : Carat Hong Kong Category Automobile and Accessories / Petrol Gold Campaign Title : Volkswagen - "Engineered by Germans. Loved by Everyone." Brand : Volkswagen Hong Kong Limited Client : Volkswagen Hong Kong Limited Agency : DDB Worldwide Limited Hong Kong Category Banking and Financial Services / Insurance Gold Campaign Title : Fly Faster Brand : American Express Client : American Express Int'l. Inc. Agency 1 : OgilvyOne Worldwide HK Agency 2 : MindShare Hong Kong Limited Bronze Campaign Title : Prudential - Haunting Numbers Brand : Prudential Insurance Client : Prudential Assurance Co. Ltd Agency 1 : Ogilvy and Mather Advertising Agency 2 : MindShare Hong Kong Limited Bronze Campaign Title : Regain Control of Your Life Brand : PrimeCredit Limited Client : PrimeCredit Limited Agency 1 : Grey Advertising HK Limited Agency 2 : Maxus Communications Limited Category Fast Moving Consumer Goods (FMCG) Gold Campaign Title : Huggies: Power of Hugs Brand : Huggies Client : Kimberly-Clark (Hong Kong) Limited Agency 1 : Ogilvy and Mather Advertising Agency 2 : MindShare Hong Kong Limited Bronze Campaign Title : Lea & Perrins - A Tasty Relationship Brand : Lea & Perrins Client : Heinz Hong Kong Limited Agency : Leo Burnett Limited Category Government Services / Non Profit organizations or activities Gold Campaign Title : Earth Hour Brand : WWF Hong Kong Client : WWF Hong Kong Agency : Leo Burnett Limited Category Health / Beauty / Personal / Hygienic Products Silver Campaign Title : Take Care of Myself, Naturally Brand : Kotex Natural Herbal Client : Kimberly-Clark (Hong Kong) Limited Agency 1 : Ogilvy and Mather Advertising Agency 2 : MindShare Hong Kong Limited Finalist Campaign Title : "Rejoice Reactions" Campaign Brand : Rejoice HK Client : Procter & Gamble Hong Kong Ltd Agency 1 : Leo Burnett Limited Category Office / Computer Equipment / Electrical Appliances Silver Campaign Title : Our Mass Memory Brand : Sony Client : Sony Corporation of Hong Kong Ltd Agency 1 : Euro RSCG Hong Kong Agency 2 : Mediaedge:cia Category Supermarkets / Restaurants / Fast food / Shops and Stores Grand, Gold Campaign Title : One Dollar Does Matter Brand : Wellcome Supermarket Client : The Dairy Farm Company Ltd Agency 1 : McCann - Erickson Guangming Ltd Agency 2 : Universal McCann Gold Campaign Title : Pizza Hut - Rediscover the Kid in You Brand : Pizza Hut Client : Jardine Restaurant Group Agency 1 : Ogilvy and Mather Advertising Agency 2 : MindShare Hong Kong Limited Silver Campaign Title : KFC Delivery - Salvaging the Family Dinner Brand : KFC Client : Birdland (Hong Kong) Limited Agency 1 : David Communications Group Ltd Agency 2 : MindShare Hong Kong Limited Silver Campaign Title : KFC Chewy Cheeze - Anti-Aging for Over-Old Teens Brand : KFC Client : Birdland (Hong Kong) Limited Agency 1 : David Communications Group Ltd Agency 2 : MindShare Hong Kong Limited Finalist Campaign Title : Democratizing Premium Coffee Brand : McDonald's Client : McDonald's Restaurants (HK) Ltd Agency 1 : DDB Worldwide Limited HK Agency 2 : OMD Category Telecommunications Finalist Campaign Title : PCCW eye - Mom Gets Her Perfect Family Effortlessly! Brand : PCCW eye Client : PCCW Ltd Agency 1 : Ogilvy and Mather Advertising Finalist Campaign Title : Sony Ericsson W595 "I Love Sharing Music" Brand : Sony Ericsson Client : Sony Ericsson Mobile Communications International AB Agency 1 : Mediaedge:cia Hong Kong Pte. Limited Agency 2 : McCann - Erickson Guangming Limited Category Travel / Tourism Silver Campaign Title : Cathay Pacific New Cabin Designs Marketing Campaign Brand : Cathay Pacific Airways Limited Client : Cathay Pacific Airways Limited Agency : McCann Worldgroup Hong Kong Agency 2 : Universal McCann