EFFIE Awards EFFIE Awards 2010 EFFIE Awards 2009 2011 Winner List 2010 Winner List 2009 Winner List 2008 Winner List 2007 Winner List 2006 Winner List 2005 Winner List 2004 Winner List 2011 EFFIE Award Journal 2010 EFFIE Award Journal 2009 EFFIE Award Journal 2008 EFFIE Award Journal 2007 EFFIE Award Journal 2010 EFFIE Awards Winner List Category Alcoholic Beverages / Non Alcoholic Beverages Silver Campaign Title : Vitasoy Brand Revamp Brand : Vitasoy Client : Vitasoy International Holdings Ltd. Agency : DDB Worldwide Limited Hong Kong Agency 2 : PHD Finalist Campaign Title : No. 1 Chooses No.1 Brand : Bonaqua Client : Coca - Cola China Limited Agency : Metta Communications Agency 2 : Universal McCann Category Banking and Financial Services / Insurance Gold Campaign Title : Back you up always Brand : PrimeCredit Limited Client : PrimeCredit Limited Agency : Grey Advertising Hong Kong Limited Agency 2 : Maxus Communications Limited Bronze Campaign Title : Bupa - Bu Pa Brand : Bupa Health Insurance Client : Bupa (Asia) Limited Agency : Metta Communications Limited Category Fast Moving Consumer Goods (FMCG) Silver Campaign Title : Tempo Box Facial - You only need one Brand : Tempo Client : SCA Tissue Hong Kong Limited Agency : Publicis Worldwide Hong Kong Limited Agency 2 : PHD LTD Finalist Campaign Title : Vitasoy Sansui Tofu - The Little Bean Who Could Brand : Vitasoy Sansui Tofu Client : Vitasoy International Holdings Limited Agency : DDB Worldwide Limited Hong Kong Agency 2 : PHD Hong Kong Category Furniture Bronze Campaign Title : Eager for Low Brand : IKEA Client : IKEA-The Dairy Farm Company Ltd. Agency : Leo Burnett Limited Agency 2 : MindShare HK Ltd. Finalist Campaign Title : Hearty thoughts are the ultimate value Brand : Pricerite Client : Pricerite Stores Limited Agency : Metta Communications Category Government Services / Non Profit organizations or activities Silver Campaign Title : Earth Hour Brand : WWF Hong Kong Client : WWF Hong Kong Agency : Leo Burnett Limited Category Health / Beauty / Personal / Hygienic Products Finalist Campaign Title : Finding FRESHER ways for Carefree to build brand affinity with Hong Kong women Brand : Carefree Acti-Fresh Client : Johnson & Johnson (HK) Ltd. Agency : Lowe Limited Agency 2 : OMD Category Pharmaceuticals / Medical Care Gold Campaign Title : Who's the victim now?! Brand : Wyeth Prevenar Client : Pfizer Corporation Hong Kong Limited Agency : Leo Burnett Limited Agency 2 : OMD Hong Kong Silver Campaign Title : Panadol. Pass on your support. Brand : Panadol Client : Glaxo Smith Kline (Hong Kong) Ltd. Agency : Ogilvy & Mather Advertising HK Agency 2 : Mediacom Hong Kong Category Supermarkets / Restaurants / Fast food / Shops and Stores Gold Campaign Title : McDonald's --- "Moments Delivered" Brand : McDonald’s McDelivery Client : McDonald's Restaurants (Hong Kong) Limited Agency : DDB Worldwide Limited Agency 2 : OMD Hong Kong Bronze Campaign Title : Hang on to your loveable memory Brand : 7-Eleven Client : 7-Eleven Hong Kong Agency 1 : Leo Burnett Limited Finalist Campaign Title : Challenge your taste perception Brand : McDonald's - McCafe Client : McDonald's Restaurants (Hong Kong) Ltd. Agency 1 : DDB Worldwide Limited Agency 2 : OMD Category Telecommunications Finalist Campaign Title : Broadband made easy Brand : one2free Client : CSL Limited Agency : Leo Burnett Limited Agency 2 : OMD Hong Kong Category Transportation Finalist Campaign Title : Caring for life's journeys Brand : MTR Corporation Client : MTR Corporation Limited Agency : Ogilvy & Mather Advertising Category Travel / Tourism Silver Campaign Title : Ho Ho Sik Brand : Hong Kong International Airport Client : Airport Authority Hong Kong Agency : Euro RSCG HONG KONG Agency 2 : MindShare Hong Kong