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Interactive & Direct Awards (iDA) |
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 The Interactive & Direct Awards (iDA) is organized by the HK4As is to give recognition to creative and execution excellence in this genre of marketing activity in 2004.
The Awards have two separate streams for Interactive and Direct Marketing.
The iDA invite entries for both Interactive (websites, online advertising, etc.) and Direct Marketing (flat mailing, 3-dimensional mailing, etc.) categories.
Entries are to be judged on the excellence of creative ideas, design, user experience and execution. Winners of these categories also have the chance to be chosen for most innovative, most effective, best copy and best art direction by the judging panel.
A panel of local, regional and international professionals from advertising industry, clients and media will select the winners of the awards. The panel will award each finalist with a Gold, Silver, Bronze or Merit.
The panel will also select the winner of the Best of Show Award, which will honor the most outstanding single piece or campaign advertising from the gold awards winners.
 2007 Presentation
2007 Winner List
Column
Press Release (English Version | 中文版)
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