2006 Interactive & Direct Awards (iDA) Awards Winner List


2006 Interactive Awards Tally




Category

 

Entry Title

Agency


Best of Show       Motorola - Lipsync DIY Miniz Competition   OgilvyOne Beijing





Category

Awards

Entry Title

Agency


Best Corporate   Silver   Big Soil   Rice 5 Limited
Website   Merit   The Hong Kong Jockey Club - Members' Privileges Website   DesignerCity (HK) Limited
    Merit   SCMP Group   Tribal DDB Hong Kong
    Merit   The Ryokan Collections   DesignerCity (HK) Limited
Best Brand
Building /
Promotional
  Gold   Audi - The Audi Q7 Adventure Chronicles   OgilvyOne Beijing
Websites   Gold   Motorola - Get Closer to Jay Chow   OgilvyOne Beijing
    Silver   HSBC Home & Away US   e-Crusade Marketing Co. Ltd.
  Silver   HSBC Home & Away France   e-Crusade Marketing Co. Ltd.
    Silver   Nike Hong Kong - Nike Women Rockstar Workout Team   e-Crusade Marketing Co. Ltd.
  Silver   SmarTone-Vodafone - GetMoving   RMG Connect Hong Kong
    Bronze   Hongkong Land - Verystylishbook   Pixels Magic
  Bronze   Sun Hung Kai Properties Ltd. - WTCmore Website   DesignerCity (HK) Limited
    Bronze   Cathay Pacific Airways - 60th Anniversary Campaign   McCann-Erickson (HK) Ltd.
  Bronze   HK4As - 2006 iDA Call For Entry - Get Cracking   McCann-Erickson (HK) Ltd.
    Merit   Ocean Park - Ocean Park Halloween Bash 2006   i Marketing Direct Ltd.
  Merit   Nike Hong Kong - Nike BBL 2006   e-Crusade Marketing Co. Ltd.
    Merit   Sino Land Company Limited - Art in Hong Kong   Rice 5 Limited
  Merit   Calbee Gold Ball Promotion   Rice 5 Limited
Best Banners   Gold   Adidas China - Adidas KG3 dragon (blow smoke banner)   OgilvyOne Worldwide, Shanghai
    Silver   Yahoo Hong Kong - Change for You   Pixels Magic
    Silver   Half The Sky - Lend Your Hand   OgilvyOne Beijing
    Bronze   Lipton Slimming Tea - Lotus Leaves   JWT Shanghai
    Bronze   Audi - A Gripping Story   OgilvyOne Beijing
    Merit   Yahoo Hong Kong - Closer   Pixels Magic
    Merit   Levi Strauss (Hong Kong) - Levi's Type 1   TEQUILA\ Hong Kong Limited
    Merit   Adidas China - Adidas Women Campaign Yoga / Box / Row   OgilvyOne Worldwide, Shanghai
    Merit   Lipton Slimming Tea - Drift Wood   JWT Shanghai
Best Beyond Banners   Gold   Nissin Foods - Nissin "Beyond TV Frame"   e-Crusade Marketing Co. Ltd.
  Silver   Semir China - '07 Semir Fall & Winter Collection   OgilvyOne Worldwide, Shanghai
  Bronze   Coca-Cola China - Coke Theme Pack on MSN Messenger   SMG IP - Starcom MediaVest Group
Best Podcast Audio / Video   No Award      
Best Interactive Campaign   Gold   PCCW - now.com.hk - MOOV launch campaign   MindShare Interaction / Kitchen
    Silver   Nike Hong Kong - Nike Joga Bonito   e-Crusade Marketing Co. Ltd.
    Bronze   Nike Hong Kong - Nike JDI   e-Crusade Marketing Co. Ltd.
Best Email Marketing   Bronze   Cathay Pacific Loyalty Programs - Asia Miles TRM (Bee)   McCann-Erickson (HK) Ltd.
  Bronze   Just Gold‧Just Diamond - Decode Womanspeak "Love Letters"   Leo Burnett Hong Kong
  Merit   Cathay Pacific Loyalty Programs - Asia Miles TRM (Birds)   McCann-Erickson (HK) Ltd.
Best Viral Marketing   Gold   Motorola - Lipsync DIY Miniz Competition   OgilvyOne Beijing
  Silver   eBay - Dog / Helmet / Massage Chair   M&C Saatchi
  Silver   Longxi Awards - Can / Box / Breast   M&C Saatchi
  Silver   Eight Partnership - Singers   Eight Partnership Ltd.
  Bronze   Just Gold‧Just Diamond - Decode Womanspeak "Magnifiers"   Leo Burnett Hong Kong
  Merit   Starcom Worldwide - Virus   Leo Burnett Hong Kong
Best Wireless Marketing   Silver   Nike Hong Kong - Nike Joga Bonito QR Code   e-Crusade Marketing Co. Ltd.
Best Gaming   Silver   Nissin Foods - Nissin ‘DIY&Rsquo; Cup Noodles   e-Crusade Marketing Co. Ltd.
    Silver   Cathay Pacific Airways - Cathay Pacific Challenge   McCann-Erickson (HK) Ltd.
    Silver   Yahoo! Hong Kong - Pinky Koya   Rice 5 Limited
    Bronze   Coca-Cola China - iCoke.hk World Cup   e-Crusade Marketing Co. Ltd.
    Bronze   Cathay Pacific Airways - Kick / Score / Win   McCann-Erickson (HK) Ltd.
    Merit   The Hong Kong Jockey Club – “Ex3 Online Racing Community Game”   DesignerCity (HK) Limited
    Merit   adidas Match Ball Hunt 2006   OneXeno
    Merit   Natural Beauty NB-1 refiner series TVC promotion mini-site ' – Finding “Hi” Game   G2 Relationship Marketing SH
Best Search Engine Marketing   Merit   HSBC Home & Away privilege programme   e-Crusade Marketing Co. Ltd.
  Merit   American Express - Smart Personal Loan Search Engine Marketing   OgilvyOne Worldwide Hong Kong
Best Blogs / Online Communities   Silver   Mary Kay Cosmetics China - aixinxingdong.cn(love movement)   OgilvyOne Worldwide, Shanghai
    Silver   Coca-Cola China - iCoke.hk   e-Crusade Marketing Co. Ltd.
    Merit   Chivas Regal - Partylife.cn   TEQUILA\ Shanghai





Category

Awards

Entry Title

Agency


Best Flat Mailing   Silver   breastcancerhk.org - Breast Pad   Grey Worldwide: HK
    Bronze   Northwest Airlines - Ice Cream   OgilvyOne Worldwide Hong Kong
    Bronze   Mint - Mint Gay Party Invitation   Leo Burnett Shanghai
Best 3-Dimensional Mailing   Silver   Buzz Communications - Let's Make Some Noise   Buzz Communications
    Bronze   Guinness - Chopsticks   Saatchi & Saatchi Guangzhou
    Bronze   eBay - Cardboard Box   M&C Saatchi
    Bronze   Microsoft Digital Advertising Solutions - MSN Creative Showreel   Rapp Collins Worldwide (HK) Ltd.
    Bronze   HK4As - 2006 iDA Call For Entry - Get Cracking   McCann-Erickson (HK) Ltd.
    Bronze   HK4As - 2005 Kam Fan Awards - Do it for Mum Entry kit   Leo Burnett Shanghai
    Merit   Chinchilla and Pets Shop - Dog Food   DDB Worldwide Ltd.
    Merit   eBay - Sand Paper   M&C Saatchi
    Merit   Media Magazine - Distilled   TBWA\ Hong Kong Limited
    Merit   Shangri-La's Mactan Island Resort & Spa, Cebu, Philippines - Message In A Bottle   TBWA\ Hong Kong Limited
Best Direct Response Print   No Award  
Best Direct Response Broadcast (TV / Radio)   Bronze   ETRADE FINANCIAL Hong Kong - Seatbelt   Buzz Communications
Best Alternative Media   Silver   Cathay Pacific Airways - Airport Time Tunnel   McCann-Erickson (HK) Ltd.
  Bronze   Cathay Pacific Airways - Got Rugby on your mind?   McCann-Erickson (HK) Ltd.
  Bronze   Sony - T-shirts   Euro RSCG Hong Kong
  Merit   eBay - University Promotion   M&C Saatchi
  Merit   IBM - Just Down the Hall   OgilvyOne Beijing
Best Field Marketing   Silver   Society for Abandoned Animals - Animal Cookies   DDB Worldwide Ltd.
  Bronze   EPSON Hong Kong - Natural Colors   Grey Worldwide: HK
Best Loyalty / Relationship Marketing   Merit   Cathay Pacific Loyalty Programs - Marco Polo Diamond Plus Presentation Pack   McCann-Erickson (HK) Ltd.





Category

Awards

Entry Title

Agency


Best Integrated Campaign   Gold   Cathay Pacific Airways - Got Rugby on your mind?   McCann-Erickson (HK) Ltd.
  Gold   SmarTone-Vodafone - GetMoving   JWT / RMG Connect
    Silver   Nike Hong Kong - Nike Joga Bonito   e-Crusade Marketing Co. Ltd.
    Silver   Cathay Pacific Airways - 60th Anniversary Campaign   McCann-Erickson (HK) Ltd.
  Bronze   Coca-Cola China - iCoke.hk World Cup   e-Crusade Marketing Co. Ltd.
    Bronze   Motorola - Get Closer to Jay Chow   OgilvyOne Beijing
  Merit   Lights Out Hong Kong Committee - Lights Out Hong Kong Campaign   SAATCHI & SAATCHI
    Merit   Levi Strauss (Hong Kong) - Levi's Type 1   TEQUILA\ Hong Kong Limited





Category

Entry Title

Agency


Most Innovative   Nike Hong Kong - Nike Joga Bonito   e-Crusade Marketing Co. Ltd.
Most Effective   Motorola - Lipsync DIY Miniz Competition   OgilvyOne Beijing
Best Art Direction   Motorola - Get Closer to Jay Chow   OgilvyOne Beijing
Best Art Direction   Calbee Brand Book

  Leo Burnett Hong Kong
Best Client   Motorola   OgilvyOne Beijing