2006 Interactive Awards Tally

Best of Show

Category				Entry Title		Agency
Best of Show				Motorola - Lipsync DIY Miniz Competition		OgilvyOne Beijing

Interactive Awards

Category		Awards		Entry Title		Agency
Best Corporate		Silver		Big Soil		Rice 5 Limited
Website		Merit		The Hong Kong Jockey Club - Members' Privileges Website		DesignerCity (HK) Limited
		Merit		SCMP Group		Tribal DDB Hong Kong
		Merit		The Ryokan Collections		DesignerCity (HK) Limited
Best Brand Building / Promotional		Gold		Audi - The Audi Q7 Adventure Chronicles		OgilvyOne Beijing
Websites		Gold		Motorola - Get Closer to Jay Chow		OgilvyOne Beijing
		Silver		HSBC Home & Away US		e-Crusade Marketing Co. Ltd.
		Silver		HSBC Home & Away France		e-Crusade Marketing Co. Ltd.
		Silver		Nike Hong Kong - Nike Women Rockstar Workout Team		e-Crusade Marketing Co. Ltd.
		Silver		SmarTone-Vodafone - GetMoving		RMG Connect Hong Kong
		Bronze		Hongkong Land - Verystylishbook		Pixels Magic
		Bronze		Sun Hung Kai Properties Ltd. - WTCmore Website		DesignerCity (HK) Limited
		Bronze		Cathay Pacific Airways - 60th Anniversary Campaign		McCann-Erickson (HK) Ltd.
		Bronze		HK4As - 2006 iDA Call For Entry - Get Cracking		McCann-Erickson (HK) Ltd.
		Merit		Ocean Park - Ocean Park Halloween Bash 2006		i Marketing Direct Ltd.
		Merit		Nike Hong Kong - Nike BBL 2006		e-Crusade Marketing Co. Ltd.
		Merit		Sino Land Company Limited - Art in Hong Kong		Rice 5 Limited
		Merit		Calbee Gold Ball Promotion		Rice 5 Limited
Best Banners		Gold		Adidas China - Adidas KG3 dragon (blow smoke banner)		OgilvyOne Worldwide, Shanghai
		Silver		Yahoo Hong Kong - Change for You		Pixels Magic
		Silver		Half The Sky - Lend Your Hand		OgilvyOne Beijing
		Bronze		Lipton Slimming Tea - Lotus Leaves		JWT Shanghai
		Bronze		Audi - A Gripping Story		OgilvyOne Beijing
		Merit		Yahoo Hong Kong - Closer		Pixels Magic
		Merit		Levi Strauss (Hong Kong) - Levi's Type 1		TEQUILA\ Hong Kong Limited
		Merit		Adidas China - Adidas Women Campaign Yoga / Box / Row		OgilvyOne Worldwide, Shanghai
		Merit		Lipton Slimming Tea - Drift Wood		JWT Shanghai
Best Beyond Banners		Gold		Nissin Foods - Nissin "Beyond TV Frame"		e-Crusade Marketing Co. Ltd.
		Silver		Semir China - '07 Semir Fall & Winter Collection		OgilvyOne Worldwide, Shanghai
		Bronze		Coca-Cola China - Coke Theme Pack on MSN Messenger		SMG IP - Starcom MediaVest Group
Best Podcast Audio / Video		No Award
Best Interactive Campaign		Gold		PCCW - now.com.hk - MOOV launch campaign		MindShare Interaction / Kitchen
		Silver		Nike Hong Kong - Nike Joga Bonito		e-Crusade Marketing Co. Ltd.
		Bronze		Nike Hong Kong - Nike JDI		e-Crusade Marketing Co. Ltd.
Best Email Marketing		Bronze		Cathay Pacific Loyalty Programs - Asia Miles TRM (Bee)		McCann-Erickson (HK) Ltd.
		Bronze		Just Gold‧Just Diamond - Decode Womanspeak "Love Letters"		Leo Burnett Hong Kong
		Merit		Cathay Pacific Loyalty Programs - Asia Miles TRM (Birds)		McCann-Erickson (HK) Ltd.
Best Viral Marketing		Gold		Motorola - Lipsync DIY Miniz Competition		OgilvyOne Beijing
		Silver		eBay - Dog / Helmet / Massage Chair		M&C Saatchi
		Silver		Longxi Awards - Can / Box / Breast		M&C Saatchi
		Silver		Eight Partnership - Singers		Eight Partnership Ltd.
		Bronze		Just Gold‧Just Diamond - Decode Womanspeak "Magnifiers"		Leo Burnett Hong Kong
		Merit		Starcom Worldwide - Virus		Leo Burnett Hong Kong
Best Wireless Marketing		Silver		Nike Hong Kong - Nike Joga Bonito QR Code		e-Crusade Marketing Co. Ltd.
Best Gaming		Silver		Nissin Foods - Nissin ‘DIY&Rsquo; Cup Noodles		e-Crusade Marketing Co. Ltd.
		Silver		Cathay Pacific Airways - Cathay Pacific Challenge		McCann-Erickson (HK) Ltd.
		Silver		Yahoo! Hong Kong - Pinky Koya		Rice 5 Limited
		Bronze		Coca-Cola China - iCoke.hk World Cup		e-Crusade Marketing Co. Ltd.
		Bronze		Cathay Pacific Airways - Kick / Score / Win		McCann-Erickson (HK) Ltd.
		Merit		The Hong Kong Jockey Club – “Ex3 Online Racing Community Game”		DesignerCity (HK) Limited
		Merit		adidas Match Ball Hunt 2006		OneXeno
		Merit		Natural Beauty NB-1 refiner series TVC promotion mini-site ' – Finding “Hi” Game		G2 Relationship Marketing SH
Best Search Engine Marketing		Merit		HSBC Home & Away privilege programme		e-Crusade Marketing Co. Ltd.
		Merit		American Express - Smart Personal Loan Search Engine Marketing		OgilvyOne Worldwide Hong Kong
Best Blogs / Online Communities		Silver		Mary Kay Cosmetics China - aixinxingdong.cn(love movement)		OgilvyOne Worldwide, Shanghai
		Silver		Coca-Cola China - iCoke.hk		e-Crusade Marketing Co. Ltd.
		Merit		Chivas Regal - Partylife.cn		TEQUILA\ Shanghai

Direct Awards

Category		Awards		Entry Title		Agency
Best Flat Mailing		Silver		breastcancerhk.org - Breast Pad		Grey Worldwide: HK
		Bronze		Northwest Airlines - Ice Cream		OgilvyOne Worldwide Hong Kong
		Bronze		Mint - Mint Gay Party Invitation		Leo Burnett Shanghai
Best 3-Dimensional Mailing		Silver		Buzz Communications - Let's Make Some Noise		Buzz Communications
		Bronze		Guinness - Chopsticks		Saatchi & Saatchi Guangzhou
		Bronze		eBay - Cardboard Box		M&C Saatchi
		Bronze		Microsoft Digital Advertising Solutions - MSN Creative Showreel		Rapp Collins Worldwide (HK) Ltd.
		Bronze		HK4As - 2006 iDA Call For Entry - Get Cracking		McCann-Erickson (HK) Ltd.
		Bronze		HK4As - 2005 Kam Fan Awards - Do it for Mum Entry kit		Leo Burnett Shanghai
		Merit		Chinchilla and Pets Shop - Dog Food		DDB Worldwide Ltd.
		Merit		eBay - Sand Paper		M&C Saatchi
		Merit		Media Magazine - Distilled		TBWA\ Hong Kong Limited
		Merit		Shangri-La's Mactan Island Resort & Spa, Cebu, Philippines - Message In A Bottle		TBWA\ Hong Kong Limited
Best Direct Response Print		No Award
Best Direct Response Broadcast (TV / Radio)		Bronze		ETRADE FINANCIAL Hong Kong - Seatbelt		Buzz Communications
Best Alternative Media		Silver		Cathay Pacific Airways - Airport Time Tunnel		McCann-Erickson (HK) Ltd.
		Bronze		Cathay Pacific Airways - Got Rugby on your mind?		McCann-Erickson (HK) Ltd.
		Bronze		Sony - T-shirts		Euro RSCG Hong Kong
		Merit		eBay - University Promotion		M&C Saatchi
		Merit		IBM - Just Down the Hall		OgilvyOne Beijing
Best Field Marketing		Silver		Society for Abandoned Animals - Animal Cookies		DDB Worldwide Ltd.
		Bronze		EPSON Hong Kong - Natural Colors		Grey Worldwide: HK
Best Loyalty / Relationship Marketing		Merit		Cathay Pacific Loyalty Programs - Marco Polo Diamond Plus Presentation Pack		McCann-Erickson (HK) Ltd.

Integrated Campaign

Category		Awards		Entry Title		Agency
Best Integrated Campaign		Gold		Cathay Pacific Airways - Got Rugby on your mind?		McCann-Erickson (HK) Ltd.
		Gold		SmarTone-Vodafone - GetMoving		JWT / RMG Connect
		Silver		Nike Hong Kong - Nike Joga Bonito		e-Crusade Marketing Co. Ltd.
		Silver		Cathay Pacific Airways - 60th Anniversary Campaign		McCann-Erickson (HK) Ltd.
		Bronze		Coca-Cola China - iCoke.hk World Cup		e-Crusade Marketing Co. Ltd.
		Bronze		Motorola - Get Closer to Jay Chow		OgilvyOne Beijing
		Merit		Lights Out Hong Kong Committee - Lights Out Hong Kong Campaign		SAATCHI & SAATCHI
		Merit		Levi Strauss (Hong Kong) - Levi's Type 1		TEQUILA\ Hong Kong Limited

Craft Awards

Category		Entry Title		Agency
Most Innovative		Nike Hong Kong - Nike Joga Bonito		e-Crusade Marketing Co. Ltd.
Most Effective		Motorola - Lipsync DIY Miniz Competition		OgilvyOne Beijing
Best Art Direction		Motorola - Get Closer to Jay Chow		OgilvyOne Beijing
Best Art Direction		Calbee Brand Book		Leo Burnett Hong Kong
Best Client		Motorola		OgilvyOne Beijing