Kam Fan 41: A New Era for Hong Kong's Premier Creative Awards The Kam Fan Awards usher in a new chapter with a simplified naming convention: Kam Fan 41. This marks the 41st edition, eliminating year-based confusion and establishing a clear, bold identity for Hong Kong's most prestigious creative accolades. "Together We Sail." Amidst recent challenges, this year’s theme is a powerful call to unity. We, the industry, need to join hands to navigate obstacles and steer toward creative triumph. Kam Fan 41 welcomes advertising campaigns and creative works launched in Hong Kong between January 1, 2025, and January 31, 2026. Read through the refreshed List of Categories and prepare your portfolios for submission. You don’t want to miss the Early Bird deadline on January 16, 2026. As a pilot category. "Hong Kong Unlimited" celebrates work conceived and produced by Hong Kong agencies (including in-house teams) but launched outside Hong Kong – across the Greater Bay Area (GBA), regional, or global markets. Eligible submissions may fall under any of the following scopes: I. Work for international brands launched in global markets outside Hong Kong II. Work for Hong Kong or local brands launched in global markets outside Hong Kong III. Work for Mainland Chinese brands launched in global markets outside Hong Kong IV. Work for international or local brands launched in Chinese Mainland (excluding Hong Kong) Our homegrown category, "Hong Kong Roots" a.k.a. local ginger, has expanded to include "The Legendary Roots" a.k.a. old ginger, celebrating the revival of classic, vintage, and historic brands. Entries for the Kam Fan Awards will close on February 6, 2026. Shortly after, our international jury will begin Round One judging online. In early March, jury members will convene in Hong Kong for Round Two judging to deliberate shortlisted entries and determine award levels. Finally, the distinguished juries will reconvene to unveil and crown the winners at the Kam Fan Awards Presentation Party on March 17, 2026 – an industry event you won't want to miss! HK4As remains committed to inspiring and nurturing creative talent. Alongside Kam Fan 41, we will host the Young Kam Fan Award and HK4As Students’ Award, with winners honored on the same evening. The Kam Fan Awards set the benchmark for advertising creativity in Hong Kong. We invite agencies, clients, partners, and members to actively participate in this champion journey. Whether the seas are calm or rough, we sail together.